"The forecast is zero." That's the blunt reality Jon Noonan shares as we talk about what happens to the events industry when geopolitics, travel advisories and confidence collide.

The scariest part of a crisis isn’t the headlines, it’s when the phone stops ringing. In this special episode, we look at how the Iran–US conflict is affecting the UAE and wider MENA events industry, cutting through the noise to focus on what professionals are actually experiencing day to day.

There’s a moment in every event where everything hangs in the balance. Because for all the talk about creativity and production, what we really do in this industry is manage complexity. At scale. Under pressure. And with people.

When two industry veterans with 25 years in the game sit down and start swapping war stories about “making it gold at 2am”, you know you’re onto a winner! In this episode of EventNewsDXB, host Ian Carless, is joined by Jo Webber and Sally Kay from This is Spiro.

Experiential marketing in the Middle East is no longer a niche add-on to events, it is becoming a core way brands earn attention and trust. Anam Ahmad, founder and CEO of The Hanging House, explains how immersive brand storytelling and audience engagement can outperform passive formats.

When a teenage musician in Beirut realised he loved organising the gig as much as playing it, that spark eventually became eventlab, one of the region’s leading event recruitment businesses.